The first place among viewers only maintained DTT TV Single – according to data from Nielsen Audience Measurement. The average share of the station in March 2015 compared to March 2014 fell by 7.53 per cent. and amounted to 16.09 percent.
The second place took Polsat , which recorded a share of 15.05 per cent., after a drop in the annual rate of 2.97 percent.
The final podium position occupied TVP 2 . Its average result in the reporting period decreased by 4.18 percent. and amounted to 11.46 per cent. The fourth place went to TVN, whose share fell by 0.70 per cent. to 11.41 percent.
The top five closes the BBC – part of the channel went down by 8.03 per cent. to 5.50 per cent.
Just beyond the first five of the statement was a station TV Puls, which in March. was 5.16 per cent. share a year earlier the rate was 5.07 percent. (This is an increase amounting to 1.78 per cent.).
The biggest growth in combination, of 21.02 per cent., Could boast TV4, which moved from position 8 to 7. The average share of last month was 4.26 percent.
On the other hand, most lost ATM Entertainment – was 15.85 percent. to 1.38 percent. share. This station has dropped from 14th to 17th place.
| Wirtualnemedia.pl
| DVB-T 4 +
| |
| March
| ||
| station
| 2015
| 2014
|
| TVP1
| 16.09%
| 17.40%
|
| Polsat
| 15.05%
| 15.51%
|
| TVP 2
| 11.46%
| 11.96%
|
| TVN
| 11.41%
| 11.49%
|
| TVP INFO
| 5.50%
| 5.98%
|
| TV PULS
| 5.16%
| 5.07%
|
| TV4
| 4.26%
| 3.52%
|
| TVN7
| 4.08%
| 4.62%
|
| Pulse 2
| 3.74%
| 3.27%
|
| TV6
| 2.39%
| 2.00%
|
| TTV – Your TV
| 2.25%
| 2.58%
|
| Regional TVP
| 1.91%
| 1.92%
|
| TVP ABC
| 1.87%
| 2.01%
|
| TVP Entertainment
| 1.60%
| 1.55%
|
| Freeze
| 1.54%
| 1.35% *
|
| Focus TV
| 1.49%
| –
|
| ATM Entertainment
| 1.38%
| 1.64%
|
| Polo TV
| 1.35%
| 1.43%
|
| TVP Historia
| 1.21%
| 1.17%
|
| Eska TV
| 0.89%
| 0.97%
|
| TVP Polonia
| 0.83%
| 0.91%
|
| TVP Kultura
| 0.74%
| 0.63%
|
| Polsat Sport News
| 0.66%
| 0.56%
|
In the commercial group 16-49 in March 2015 in the audience leadership position in DVB-T was Polsat. This station with an average share of 16.71 percent. recorded – compared to the corresponding period last year – a decrease of 6.02 percent.
The second place went to TVN, whose share increased by 3.92 per cent. to 13.53 percent. While the third position was classified TVP1. Its average score in the test was 10.14 percent month., After falling in the last year by 13.04 percent. In contrast, took fourth place TVP 2 (9.85 per cent .; up by 1.23 per cent.).
The fifth position in the ranking fell TV Puls, which in this age group recorded an increase of 3.26 per cent . to 6.96 percent. And two stitches below was the sister station Pulse 2, which was the eighth in the previous year (4.64 per cent. Share, an increase of 12.08 per cent.).
In this age group the largest increase could boast Polsat Sports News, whose share went up by 27.27 per cent. to 0.70 percent. The most lost ATM Entertainment – was 29.54 percent. to 1.67 percent. share.
| Wirtualnemedia.pl
| DVB-T 16-49
| |
| March
| ||
| station
| 2015
| 2014
|
| Polsat
| 16.71%
| 17.78%
|
| TVN
| 13.53%
| 13.02%
|
| TVP1
| 10.14%
| 11.66%
|
| TVP 2
| 9.85%
| 9.73%
|
| TV PULS
| 6.96%
| 6.74%
|
| TV4
| 5.36%
| 4.24%
|
| Pulse 2
| 4.64%
| 4.14%
|
| TVN7
| 4.11%
| 4.82%
|
| TV6
| 3.15%
| 2.81%
|
| TTV – Your TV
| 2.90%
| 3.38%
|
| TVP INFO
| 2.56%
| 2.67%
|
| Polo TV
| 2.26%
| 2.32%
|
| Freeze
| 1.74%
| 1.38% *
|
| Eska TV
| 1.69%
| 2.00%
|
| ATM Entertainment
| 1.67%
| 2.37%
|
| TVP ABC
| 1.67%
| 2.02%
|
| TVP Entertainment
| 1.56%
| 1.75%
|
| Focus TV
| 1.56%
| –
|
| Regional TVP
| 1.29%
| 1.12%
|
| TVP Historia
| 1.18%
| 1.28%
|
| TVP Polonia
| 0.80%
| 0.89%
|
| Polsat Sport News
| 0.70%
| 0.55%
|
| TVP Kultura
| 0.67%
| 0.76%
|
* – Freeze TV data cover the period from 17 to 31 March last year, when the channel was monitored. The station was launched on March 15 ub.r.
The Nielsen Audience Measurement audience does not monitor Trwam TV station.
More information: terrestrial, digital terrestrial television, a summary of the month
No comments:
Post a Comment