publication: 09.02.2017
update: 09.02.2017, 19:56
the New technology step by step change the way we think about entertainment, – says the President of Orange Poland.
Augmented reality, the 4K TV, Virtual Reality – this is not trivial, shown in the exhibitions, but also interactive entertainment at your fingertips.
technological Development and changing our habits to follow shoulder to shoulder. The more we can “squeeze” of the technology, the more is required of her. The world is accelerating – the recent decisions that were once the prerogative of the movies action-Packed, fast included for mass usage, and become widely available. Today’s smartphones with lots of features-it’s the modern equivalent of a Swiss army knife in high-tech.
just as the world is changing around us, just changing our preferences and expectations for multimedia entertainment. This change is easy to notice, watching the gaming market. Ten years ago most games were on one disc a volume of just over 4 GB, and in the 90-ies. enough of 2.88 MB floppy disks. Now medium size, the game requires a download from the network a few tens of gigabytes.
a few years ago about the widely available games offer image quality as that of the real images could only dream of. Now more and more popular games that has many alternative endings depending on the player’s decisions.
we Want to be entertained, which includes more and more personalized and allows you to move more fully into the virtual world. Have proven that the success of the game “Pokemon” using technology of augmented reality. At the peak of its popularity, walking down the street, it was hard not to meet someone who looked at the phone screen, looking at the environment of these characters. Increasingly, we use the services of Video on Demand (VoD), giving access to specific content in any place and at any time. As follows from the research firm Digital TV Research, in Poland all is well. 1.75 million households pay a monthly subscription fee for access to VoD, and in 2021. they will be about 3 million. Slowly reverses the traditional direction of content. Today the TV channels are buying the rights to emissions production, sold through major sites streamingowe that cease to be only a tool for reproduction, becoming an independent agent.
Until recently, the movies we watched in SD resolution then HD. Now is the time for one more passage, for the image in 4K resolution, that is, the so-called quality Ultra HD. In Poland, was sold for a few hundred thousand TV sets with 4K resolution, and this data is before Christmas. This new quality, which really opens up new possibilities, such as using virtual reality. Because Orange has offered its customers the decoder, capable of receiving television content and Video on Demand in 4K.
the Basis for the development of new, more interactive forms of multimedia entertainment-it’s fast, reliable Internet. Without high-speed links are difficult to watch TV or video on multiple devices simultaneously, that is, to use a popular multiroomu. Thanks gently bringing the penetration of technologies favorite show can be viewed not only in the living room in front of the TV, but in the bus or at the bus station waiting room. Enough to have a smartphone or tablet and the appropriate app. All the modern technological solutions that are present in media & entertainment can be more widely available thanks to światłowodom. Due to the construction of high-speed “digital trunks”, we were able in December 2016, achieve at Orange Polska transmission speed of the order of 1 TB/sec. It is the speed that allows you to upload, for example, more than 200 thousand. the photos on Instagram for one second.
Therefore, we are constantly expanding our network, fiber optic. Within it is already more than 3 million Poles, and by the end of 2018. we have plans to reach a fourth of the household. Customers have, in large cities and in small towns like Legionowo if Milanówek. Fiber optic cable is the technology of future, which takes us to the reality gigabitowych data transfer rate. This decision, which today provides a stable and fast link directly into the house, and in the future will help in the realization of the 5G standard.
the Digital revolution, which changes almost every aspect of our daily life, begins. Investing in optical fiber, we build the future.
the Author is a graduate of engineering at the École Polytechnique, École Nationale Supérieure des Télécommunications in Paris and development programme of international business at ESSEC Business School. Prior to may 1, 2016. he was Chairman of Orange Romania. Previously, for 20 years he held key roles in the group Orange.
