the Report “prospects of development of the industry of entertainment and media in Poland 2016-2020″ has been prepared by analysts of consulting company PwC and sees the development of several key market segments in media and entertainment in the coming years.
According to the report, the entertainment sector and the media is characterized by continuous and sustainable growth. Shrinkage of some markets, such as print media, coexists with a spectacular expansion into other areas (production of video content), thereby changing at different levels of the global landscape of media. In 36 of the 54 countries investigated PwC’s entertainment and media are growing faster than GDP, often even more than 50%.
Stable growth of television and video in four years the market is worth 2.2 billion dollars
in accordance with the PwC report, spending on television and video for home use will be in Poland grew, although more slowly than indicates this is a world trend.
according to PwC, the growth rate of 1.2 percent. a year. In the year 2020. this segment will cost Poland $ 2.2 billion (in the past r. 2 billion dollars). In many other countries, the expected growth dynamics will be more, particularly in India (12.7 percent), Egypt (11.8 percent), Germany (2.6 per cent). or Brazil (2.4 percent).
Saturated market and the rapid growth of the availability of digital terrestrial television leads to the fact that the expected decrease in the total number of subscribers (at the rate of 0.15 percent. a year.
Most noticeable in the segment of analogue cable TV (per year in the amount of 18.7%), but also among the satellite TV subscribers are expected to decrease in the number of households consuming it (at a pace of 0.4 percent. a year.
will Grow, and the popularity of Internet television (9,7%), as well as digital cable television (6.2 per cent. per year) in 2020, they will act accordingly, more than 0.5 million and 3.6 million households.
In Poland, the growth of the home video segment based on the email will be faster than the candles and achievements średnioroczne rate at the level of 18.4 percent. this will lead to a doubling of the value of this region for 4 years, predicts Eugene Korjenevskaya, PwC partner, head of consulting for telecoms, media and technology. – This market is very competitive that in the present gives an interesting posunięciami present it to the players. In January 2016 in Poland became Netflix, a major player in the global market. Although not yet reached in Poland a large scale due to the small number of materials of the Polish language, and very competitive market, in the future, however, may play an important role, he adds.
the with the declination and converting to digital
PwC Report predicts that in coming years the Russian press market, including consumer spending and is not expected to change significantly.
according to experts PwC will be drop of sales revenues of the press on 17 percent. primarily due to further migration of readers to the Internet and the increasing use of mobile devices.
the Opposite trend will manifest itself in the advertising market in the press, in electronic publications, where it is expected to increase from 14 to 21 million dollars in 2020.
is Constantly growing, however, in Poland the number of users of paid services, in particular, the people reading the magazines with the use of mobile devices. Analysts say that although not there are the numbers comparable with the digital revolution in Western Europe, it is, however, as in previous years, we can expect further gradual growth in this distribution channel.
- the Number of Poles deklarująca regular reading of online versions of Newspapers from year to year, publishers increasingly needs to focus its strategy on the development of wielotematycznych platforms in the network, and not just traditional media – said Paul wesolowski, PwC partner, head of the market of telecommunications, media, entertainment and technology. – Gradual migration from traditional media to the Internet headlines that do not use an online presence should be considered with significant loss of market share,” he says.
In 2020, the Russian games market worth 573 million dollars
PwC Report shows that the value of Polish market of video games made in 2015 is 425 million dollars and increased compared to the previous year by more than 7 percent. According to forecasts in 2020. it will be 573 million dollars.
Experts point out that unlike many European markets of Poland, focused in particular on games on the PC, with lower prices per unit than in other countries.
a Total of segment of the game for the usual platforms (PC and console) answered in 2015. over 68 percent. revenue from games was $ 290 million, and this value will increase to 376 million dollars in 2020.
Revenues from mobile games will grow from 105 million in 2015 to 151 million dollars. in 2020, while revenue from browser games zanotują minimum gradients (in average by 0.2 percent. a year.
PwC Experts note that the specifics of the Polish market in respect of the countries of Western Europe are still relatively low share of revenues from online gaming and micro-transactions.
In Poland they are less than one-third (27.7 per cent). in this segment, while in the more Mature markets, the share was 59 percent. This may be the consequence of as all the time the low availability of broadband access, providing the appropriate quality of gameplay, and the specifics of the Polish players are less prone to additional permanent or additional costs.
more details: market TV, pay-TV, VoD, video on the Internet, the market Secretary, computer games, video games, PwC
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