virtual and augmented reality, which currently are combined with the most entertaining video game industry, provide new opportunities for companies operating in other sectors. Such devices can be used, eg. By developers, shopping centers, hotels, office design, automotive companies or companies and cultural institutions. In the next few years, sales of devices VR and AR has every year dynamically grow to approx. 24 million in 2018.
– The possibilities of using the extended and virtual reality for businesses are endless – says in an interview with news agency Newseria Business Sylwia Machnik-Kochan, director of sales and marketing, HTC Polish. – It can be exploited by culture and art. It can be used to create applications that allow, for example, better showcase products, giving the customer the opportunity to watch the finished products, which previously could be seen only on the table drafting, and thus contribute to sales growth.
According to the report of the company the Farm 51, it is difficult to determine what is the current state of the market VR and AR (Virtual and Augmented reality, virtual and augmented reality). Most of the available solutions are in fact today prototypes or so. versions of the development, on the basis of which you can not identify the commercial potential of each product. Analysts estimate the company CCS Insight, however, that VR could be one of the most dynamically developing technology in the next decade. The more so that more and more companies are discovering the possibilities associated with it. Cited by The Farm 51 estimates put the increase in market value to approx. 150 billion dollars by 2020.
– Automotive companies may allow the customer to view the car before it is manufactured. Customers travel agencies will be able to see the resort or hotel you want to choose, so it will be easier to them to decide. In turn, apartment buyers can see the VR selected premises, even if for now it is only drawn and presented by the vendor – lists Sylwia Machnik-Kochan. – In medicine, we are able to develop their skills by doctors without jobs on a living patient.
Estimates CCS Insight talk about the sale of approx. 2.5 million devices VR and AR to the end of last year and forecast to increase to 24 million in 2018. Expect that in 2017 sales of goggles virtual reality reaches 12 million units.
– HTC Vive is goggles, which as the world’s only allow you to navigate in virtual reality, and with a set of controllers also to interact with this reality. This not only immerse themselves in the new reality, but we can play with objects – explains Sylwia Machnik-Kochan.
Market VR and AR are interested in both major players in the IT industry and manufacturers of equipment, as well as start-ups. With the increase in equipment sales can be expected rapidly increasing demand for content, or for an application.
– On his shelf HTC Vive has no competition, and the virtual reality is also involved in many other companies. And very well. We want this market to grow, because it is future-oriented. In this direction is developing world – says Machnik-Kochan.
With Goggles HTC, controllers and special applications “Horizon History” created by Immersion three-dimensional world can learn visiting the Palace of Culture and Science in Warsaw . Tourists from the observation deck on the 30th floor can trace the history of the capital over the centuries, including see her picture in 1944, and virtually move to the old times.
– This is a new futuristic history lesson – praises Sylwia Machnik-Kochan. – VR and AR allow for a new approach not only to explore the history, but also the underwater world and the cosmos. Capabilities of this technology are endless.
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