Saturday, September 12, 2015

Startup of Polish and urban entertainment. “Business estimated at a billion … – TVN24 Business World

Restaurants, pubs, clubs – visitors will benefit from these innovative applications Everytap. 40 percent. stake in the project acquires TVN Ventures. – Users can be a real benefit to tap points for visits or for the money spent, or specific products. And later receive awards – explained on TVN24 Business and World Maciej Beer, managing director Everytap. He added that “the application is directed to residents of larger cities who enjoy the urban entertainment.”

Everytap The service was launched in 2013 and is now available in over 120 points of Tri-City and has more than 10 thousand. registered and active users. – Very fast growing number of them – said the managing director Everytap.

Everytap of this week, also works in Wroclaw, and as reported by Maciej Beer “in the coming weeks will also be in Warsaw and all major cities.”



ZR & oacute; DLO: mat. Press Everytap is a platform that combines technology beacon & oacute; in with the mobile application, thanks to KT & oacute; Reg users can receive contextual messages, offers and prizes during the BUY & oacute; in or visits to places such as restaurants, concert halls and stadiums

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Some of the first

Everytap is a platform technology that combines the beacon of a mobile application, thanks where users can receive contextual messages, offers and rewards while shopping or visits to places such as restaurants, concert halls and stadiums.

It offers cooperate with it to advertisers, shops, restaurants and institutions the opportunity to develop a dedicated loyalty programs and promotional offers, as well as fully flexible management of marketing campaigns targeted at customers in their premises.

The platform Everytap is one of the first applications of this type in the world, which uses wireless technology beacon, offering unlimited opportunities to reach customers based on micro retail.

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– It already is a huge business (market beacon – ed.), which globally is estimated at one billion US dollars – said John Wykrytowicz, a partner of TVN Ventures.

The only investor

The company Everytap began work on the application in 2013, and the last 12 months of its development seed fund to support the family Black Pearls, which had in it 16 percent. shares with co-funding the project PARP.

TVN Ventures is the sole institutional investor of the company, while the remainder of the shares will remain in the hands of its founders.

– In this moment very much watching the market for new forms advertising, customer communication, hence the investment in Everytap – explained John Wykrytowicz.

– Nature of our investments are not only financial investments. We are very much involved in individual companies. At the right moment Everytap will be communicated in the media TVN – he said.

The transaction provides that a shareholder will cease to be Black Pearls VC fund. The deal consists of a cash investment and the media for equity (M4E).

TVN Ventures created this year by TVN Group venture capital fund, which are involved in supporting both already operating in the market startups and investing in new concepts for business.

The “world of technology” from Monday to Friday on TVN24 Business and the World in the chair. 21.00.

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