What VR can attract the attention of the viewer? Many things, but the most important are quality productions. Now deliver it one of the icons of the world of science, travel and photography – National Geographic.
A few months ago, after testing the Samsung Gear VR I felt that VR has not developed enough yet, because they invest in the purchase of special goggles. For two weeks, the tests could actually see me all the interesting stuff. The contents were quite a few, but by no means was this overwhelming amount.
The belief fan technology to buy VR goggles now seems to be the hardest task for manufacturers. Perhaps this will change after the release of gaming glasses from Sony, HTC and oculus / Facebook, but even this equipment will initially be only a curiosity.
Most importantly, the VR content development does not stand still. Now their bit to expand this new field will make none other than National Geographic.
National Geographic enters the market VR
The creators of the most popular magazine popular science open new studio, which will produce content for viewing in the VR. It will be NG VR STUDIO.
The materials will show exactly what you would expect from such a brand like National Geographic. We’ll see reports from the most inaccessible corners of the earth created with a team of National Geographic Explorers. The project will be co-create the great photographers and filmmakers NatGeo – Brian Skerry and Renan Ozturk. The plans also MARS series focused on the simulation of building housing on an alien planet, but so far announced are quite enigmatic.
The materials processed by NG VR STUDIO productions to be owned or created under license. They will complement other stories presented by National Geographic, but you can watch them as independently without context. The assumption is that the world of VR is to deepen the experience of the viewer and reader NatGeo, but it also has to be attractive for a person focused on pure entertainment that offers a world of VR.
Unfortunately, at this moment we do not have any specifics regarding the materials. We do not know whether they will be in some degree interactive, whether it be only the videos recorded at 360 degrees. it can be expected that NatGeo shall seek the widest spread the material VR, and therefore will not close on a specific platform, for example. Gear VR. I bet we’ll see recordings, which can be seen also on smartphones .
It really can go
National Geographic already has 120 years of tradition. Through this time magazine has developed an incredible reputation especially in the world of photography, although even in the field of film position NatGeo is very strong.
Content created in 360 degrees is a completely new chapter and a new challenge. at the moment we do not know nothing about the used hardware, but I’m worried about something material. The team NG does not allow himself to the contents of poor quality.
National Geographic has a chance to propagate VR
So far, the theme VR dealt with a young, dynamic studies. Contents were directed to young enthusiasts of new technologies. Even among geeks VR not had time yet to take on a wider scale, while for the older generations is black magic.
National Geographic, with all his reputation and customer base, it can change things. Perhaps a little older persons become interested in the new technology and will give her a chance.
Enter NatGeo market VR is a sign that produces 360 degrees cease to be simply a pastime, and can also be valuable materials, educational. It is this fact that is the most important in the whole project.
* Photo Header By Jason Auch – originally posted to Flickr as IMG_0226, CC BY 2.0
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