Business or leisure – what attracts customers? – PropertyNews.pl

Several years ago a magnet for customers was hypermarket. Today, the operator of food is no longer guaranteed success. About what kind of entertainment offerings we can expect in the future discussed speakers the session “Business or leisure – what attracts customers?”, Which took place at Property Forum 2015.

buildings built in the first phase of the formation of the modern market, which scheme is based on the action of a large grocery operator, they are increasingly losing the competition for customers with multifunctional shopping and entertainment centers.

– This is a natural process. 20 years ago, shopping centers and the possibility of comprehensive one-stop shopping was entertainment in itself. Gastronomy, bowling alleys and other entertainment centers served as complementary – says Agnieszka Mielcarz , Head of Asset Management Knight Frank . – Currently shopping centers must very carefully examine the client, and then adjust our offer to their needs and expectations. On the one hand we are dealing with a narrower range of impact, on the other hand, centers offering specific deals, attracting customers from the far corners of cities.

Not only managers, but also tenants need to take care of changing the perception of their role in shopping centers.

– We combine entertainment with education, so as to attract customers – says Peter Germany , owner Groups Gastromall . – Organize culinary events over the joint, prepare culinary demonstrations, etc. Entertainment for education in our case is excellent.

The evolution of the center, not only the tenant modowi

According to data collected by Market Side that for half of the clients surveyed 168 shopping centers reason for visiting was the entertainment. Fitness and cinema are present mainly in facilities where there is at least 50 tenants fashion, in the case of catering at many malls average of 4-5 fashion tenants, there is one Refreshments.

– In addition to the decline of the offer food in shopping centers, responsible for the commercialization of objects should be aware of demographic change and aging population, a very large emigration continuing at a relatively constant level of immigration and the development of electronic commerce – says Maciej Bartmiński , President, co-founder of Market Side. – There is also a tendency to treat the mall as a place for leisure activities and conduct of social life.