A survey conducted by CNN showed that more than half of young Americans use Internet resources without any specific reason. Does Poland is similarly? He decided to check it Gemius, which analysis shows that Polish Internet users between 18 and 29 years of age is popular with, among others, on sites containing news from the world of students. They are also interested in hosting the files, weight loss, fitness Decision of hobby.
Young and educated
Statistics show that for the study by Gemius user group, every fifth Polish Internet (19 percent). , which is slightly more than 4 million people.
Common interest of young people
The analysis demonstrated that the test group more often than other Internet users look at their website, which includes information devoted to student and youth. The issues that arouse considerable interest are also file hosting, diet, weight loss, fitness, hobbies, fashion and beauty. Young people also do not shun from corporate witrym of industries: entertainment, clothing, transportation.
Student and Youth Party
The Web pages in this category analyzed a group of Internet users is particularly interested in sites that contain news from the world of students, ie. Dlastudenta.pl and Studentsnews.pl. Nearly one-third (30 percent.) Visiting these pages are the representatives of the analyzed group of Internet users. A slightly smaller percentage of them are peering among network users to the urban dictionary of slang and colloquial speech on Miejski.pl – 29 percent. its users are Internet users between 18 and 29 years of age who declare at least secondary education.
Pages offering file hosting
of the analyzed group of Internet users frequently visit the following Web pages that are used to place files on the network and share them with others: Drive.google.com (33 per cent. of visitors), Zippyshare.com (30 percent.) and Sciagara.pl (25 percent).
Web pages about fashion and beauty
Among the websites devoted to fashion and beauty large percentage of users between 18 and 29 years of age who declare at least secondary education, enjoy the services of rumors, tips and news the fashion. They are: Zeberka.pl (40 percent.) And Wizaz.pl and snob (after 34 per cent.).
Party regarding diet, weight loss and fitness
Among the analyzed group interests are also Internet users websites, diets, weight loss and fitnessowi. They constitute 31 percent. visitors to the site Vitalia.pl, where you can find tips for achieving and maintaining a slim figure. In turn, more than a quarter of users Sporting Discussion Forum (Sfd.pl) and hand Fitness.sport.pl are people aged 18-29 years with secondary or higher education (28 per cent. And 26 per cent.).
What is of interest to young and educated internet users?
Student Affairs, entertainment and file hosting issues that most heavily interest Internet users.
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Web pages devoted to a hobby
Among the websites related to your hobby high percentage of representatives of the analyzed group of surfers is located on the site Polska-zbrojna.pl (30 per cent. of users), which belongs to the Military Publishing Institute. A slightly smaller proportion of young Internet users with at least secondary education can be found among users for beer lovers Beerlovers.pl (29 percent.) And a forum for those interested in a professional kennel Dogomania.com (26 percent.).
Corporate websites: Entertainment , transportation and apparel
- Business pages of the entertainment industry is primarily a page cinemas. On Multikino.pl and Cinema-city.pl every third visitor is a representative of the analyzed group of Internet users (35 per cent. And 31 per cent.). In turn, Helios.pl quarter (26 percent.) Visiting this Web surfers between 18 and 29 years of age with secondary or higher education.
- In the case of transport companies analyzed group of Internet users with the easiest to find on the following pages: Polskibus.com (38 per cent. Of visitors), Intercity.pl (32 percent.) And Ztm.waw.pl (28 percent). .
- In the case of party clothing companies very popular among users of the analyzed group of surfers enjoy Mohito.com (43 per cent. Of visitors), House.pl (38 percent.) And Ccc.eu (35 percent.).
About the Megapanel / PBI
The data comes from a nationwide Internet research Megapanel / PBI carried out continuously from over 10 years by Gemius in partnership with Polish Internet Research (PBI). On the basis of published statistical data that show the popularity of websites and related socio-demographic profile of Internet users. Data from Megapanel / PBI serve advertisers, advertising agencies and media houses to estimate the advertising potential of web pages and online campaign planning. They also benefit from a publisher who based their estimate their own market share and value the online advertising space available to them.
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