Sunday, November 8, 2015

Entertainment saves stadiums – Forbes.pl

Without stadiums and halls that meet the highest global standards of development of the entertainment market would be very limited. Modern facilities provide adequate visibility, acoustics, safety and capacity. In addition to the stadiums in Wroclaw, Poznan, Gdansk and Warsaw, constructed or upgraded in order to Euro 2012 , the new arenas built in recent years, among others, Bialystok, Mielec, Tychy and Zabrze. In May last year, opened its doors in Krakow, Poland’s biggest hall – with a capacity of 18 thousand. places.

Each of these objects must earn their keep, so seek as many events in their area. The funding of entertainment are increasingly willing to engage as local governments, which saw it organize a concert gives better results than the classic advertising marketing. On the other hand, the growing affluence of Poles makes you gradually get used to paying several hundred gold for a ticket to the concert world star.

In this preferred ground in the domestic market grew several large companies with an annual turnover at the level of tens of millions of zlotys, providing organization and technical support entertainment events.

– In the past, the Polish were coming to cut coupons from earlier gained fame, today virtually all biggest stars, if you are planning a tour of Europe, very seriously consider performances in our country – says Maciej Erase, co-owner and president dealing with events organization company MyMusic Events, with an annual turnover exceeding 60 million.

MyMusic Events not only brought into the stadium in Poznan Sting and Alicia Keys, but it was also a producer on World Windsurfing Cup at the National Stadium. Last year, the arena in Wroclaw organized a concert dedicated to the older generation “permitted from the age of 18!” With the participation of Maryla Rodowicz and Krzysztof Krawczyk, which came to approx. 10 thousand. viewers. The company also manages the routes of Polish artists (eg. Maciej Maleńczuk), and under the brand name Hip-Hop Festival organizes each year several concerts across the country dedicated to this genre of music.

But the brand and visibility sufficient to attract the stands tens of thousands of spectators, are only the leading foreign stars. – The greatest chance of financial success give artists, remaining at the top for years. First and foremost rock bands for which the target group is middle class from generation 30-, 40-year-olds – says Maciej Erase.

In 2013, the National Stadium, the largest arena in the country, filled Depeche Mode in 2014 Metallica, and this year the band AC / DC. At each concert came more than 50 thousand spectators. Their organizer was the Polish branch of Live Nation’s global corporate entertainment, valued on the stock exchange in New York for more than $ 5 billion. The financial capacity of the company allow it to buy up the rights to all of the top touring artists – in effect a part of them goes to Polish.

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